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The campaign is already making headway on YouTube, Facebook and Twitter – be sure to keep track of the associated hashtag #allbleus in reference to the slogan “All in pour les Bleus”! Over the course of the tournament, which runs from February 2^nd to March 16^th, the adverts will also feature on nationwide television channels in France.

So far, clips have shown the simulator seemingly coming to life and escaping from the French rugby training centre in Marcoussis, being confronted by the French pack in a nail-biting man-versus-machine scrum, and being pitted against tennis great Jo-Wilfried Tsonga! More clips will follow soon…

View the Adidas clips (and look out for the Thales logo on the scrum simulator!):

• Thales scrum simulator: read about the story behind the machine

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